The challenge
Brons Hospitality Studio is a new hospitality company focused on Spanish hotels. The goal was to create a brand identity that feels trustworthy, elegant and Mediterranean calm.
The direction
I wanted the branding to feel as calm and refined as the hotels Brons represents. I translated this vision into a visual direction through a carefully curated moodboard, using colour, typography, imagery and visual details to create a cohesive brand identity.
The result
A complete brand identity that captures the essence of Brons Hospitality Studio and creates a strong, recognisable foundation for the brand.
The challenge
Cinzento Custom Made is an established brand specialising in custom-made wooden flooring. With an identity that no longer reflected the quality and character of the brand, the challenge was to give Cinzento a fresh and contemporary perspective.
The direction
I wanted to bring Cinzento’s visual identity in line with the brand it has become today. By building on its core values, I developed a visual direction that feels warm, natural and modern, while keeping the craftsmanship and character of the brand at its core.
The result
A renewed brand identity that feels more relevant to the brand today, while staying true to its character and craftsmanship. The brandbook is presented in Dutch, as the project was developed for a Dutch-speaking client.
The challenge
For this project, I developed a rebranding for sustainable denim brand MUD Jeans. The challenge was to create a stronger and more distinctive brand position while appealing to a younger, fashion-conscious audience.
The direction
For this project, I went beyond a typical brandbook. I conducted research and analysis into MUD Jeans, its audience and the denim market. These insights formed the foundation for a clear brand strategy and renewed visual direction.
The result
A complete rebranding including a new brand strategy, visual identity, campaign concept and creative activations designed to bring the new brand to life and connect it with its audience. The project was developed as part of my Branding & Business studies and is therefore presented in Dutch.
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