For this project for Dutch fashion brand Most Wanted, I developed a creative concept built around a simple idea: show the outfit, not just the item.

Inspired by the way a runway styleboard presents a complete look, I created a campaign concept that brings full outfits together in one clear and inspiring visual. The idea was to make styling more effortless for the customer, while making every piece within the look easy to discover and shop.

For the shoot, I developed the visual direction and personally photographed the looks, working together with fashion stylist Alex van der Steen to style and bring each outfit to life.